Breaking Down Your Unique Value Proposition (UVP)

A unique value proposition (UVP) is a brief explanation of the benefits your product or service provides to customers. It specifies how it is different from other offerings and how it solves customers’ problems more effectively than other competitors. It is essentially a promise to your customers of the value they receive with your product. Your UVP serves as a … Read More

How To Price A Product

Women setting her price for her product

The price of your product is pivotal to your success as a business. It represents much more than a financial transaction.  Some people may think that if a particular business offers a product at a lower price than its competitors, that business will automatically get more customers and make more money. However, that couldn’t be further from the truth.  Your … Read More

Elevator Pitch Basics

Elevator pitch in an elevator

An elevator pitch is a quick, persuasive speech that tells people who you are and what you do in about 30 seconds. It is the answer to the good-old question, “So…what do you do?” This quick pitch is referred to as an “elevator pitch” as you should be able to pitch your business to someone on the ride up or … Read More

5 Things to Look for in a Business Partner

Business Partnerships

Starting a business is an exciting journey but very demanding at the same time. Depending on what kind of business you’re trying to build, there will come a time when you will be in need of help. If you are looking for a teammate who shares your passion, take some of your responsibilities and expand your skills set, a business … Read More

How to Create a Killer Business Plan

Create a killer business plan

You have a great idea to start a profitable business, but you aren’t totally sure where to go. Well, one of the most important things to do with your idea is to write out a business plan.  What is a business plan? A business plan is similar to a roadmap as it guides your business and outlines your goals, along with … Read More

How to Create a Killer Marketing Plan

Marketing Plan

Marketing plans are an essential part of starting a business or starting a nonprofit and creating a business plan as it can almost single-handedly determine the success of your business. Despite the ingenuity or need for your product, you may never experience a single sale if you don’t discover the proper way to get it in front of the eyes … Read More

3 Companies that Pivoted During COVID

Companies that Pivoted During COVID

The current global pandemic has caused many businesses to pivot. As regulations continue to be released and consumer behavior remains altered, previously successful companies are finding it nearly impossible to stay open without tailoring their business to the new norm. Many have failed to do so effectively, while others have implemented entirely new, innovative ways to remain afloat during the … Read More